![]() “At Brisk, we celebrate creative individuality and work to amplify voices of emerging talent, whether through our bottle labels – each one created by a different artist – or inventive campaigns aimed at supporting up-and-coming creators,” says Katrina McDonald, senior marketing director – Pepsi Lipton Partnership. This content marks a continuation of Brisk’s longstanding commitment to elevating creators by providing a platform for artists to showcase their self-expression. The artists show how they capture the limitless potential of creativity starting from zero in spots featured on and Brisk’s YouTube and social channels. ![]() Shining a light on the unique creative process for every individual creator, Brisk is also releasing behind-the-scenes video content spotlighting Mache and four up-and-coming visionaries: multimedia artist duo Riiisa Boogie and Rezones, photographer Mark Elzey, and graffiti artist Epic Uno. All entries will be automatically submitted into the grand prize sweepstakes, ultimately awarding five winners with an exclusive package including a pair of sneakers from Mache, a tablet, bucket hat, pocket t-shirt, bomber jacket, pair of joggers, and more. For 24 hours a day, 56 days straight, someone will walk away a winner. After purchasing a Brisk Zero Sugar Lemon Iced Tea or other participating Brisk product, consumers can enter to instantly win one of over 2,600 prizes by visiting /ZeroDrop and entering the code found under the cap (or inside the box). “Taking inspiration from the Brisk label, I’ve created a sneaker design to illustrate firsthand how artists can unlock their own creative potential, starting from zero and turning it into something great.”Īlong with the product launch, Brisk is kicking off its “Unlock Your Zero Drop” promotion today to give fans the chance to win exclusive prizes – including one of five pairs of Mache’s hand-painted sneakers, premium art supplies, and more – by purchasing Brisk Zero Sugar Lemon Iced Tea and other participating Brisk products.Įvery hour, Brisk is dropping exclusive prizes aimed at supporting up-and-coming creators and inspiring them to unleash their creativity and make something truly authentic. “I’m incredibly excited to be working with Brisk again after five years to support the release of the new Brisk Zero Sugar Lemon Iced Tea,” says Mache. To celebrate the launch, Brisk is reuniting with notable sneaker artist Dan Gamache – better known as “Mache” – to create custom, hand-painted sneakers inspired by the new beverage and encourage other creators to seek inspiration from the blank canvases in their daily lives, whether it be an empty page, white wall, or brand new pair of shoes. The new beverage is said to have the same bold, refreshing flavor of Brisk with zero grams of sugar and aims to inspire creators to authentically express themselves through the tagline “All Great Things Start from Zero.” ![]() Brisk is unveiling its first national innovation in over five years: Brisk Zero Sugar Lemon Iced Tea. pep+ is our strategic end-to-end transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.PURCHASE, N.Y. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. PepsiCo generated $70 billion in net revenue in 2020, driven by a complementary beverage and convenient foods portfolio that includes Lays, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. The partnership includes a complete portfolio of ready- to-drink iced teas for every occasion, including Lipton Iced Tea, Pure Leaf Iced Tea and Brisk Iced Tea. The Pepsi Lipton Tea partnership is a joint venture between PepsiCo and Unilever. ![]() Pepsi Lipton combines the size and scale of two of the largest consumer goods companies in the world: PepsiCo and Unilever. Brisk: Iced Tea and Juice Drinks with bold flavor and a bolder attitude.
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